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Creative Direction and Production for 'Essentials+' - a life-wear collection for people who care about comfort over everything. This collection was aimed at freelancers, young parents, and people who care about having easy-to-wear clothes that doesn't hold back on style and design whilst incorporating comfortable materials, appealing color, and contemporary designs.
This collection was most known for its approach to inclusivity. We used insights from the people around us to find out what people wanted; and they told us they want a wide size range. We gave it to them. This collection was stocked in sizes XXS - 5XL. All style for all sizes - nothing else is acceptable.
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