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Creative Direction for Serena Williams Design Crew SS24 campaign. Inspiration for this campaign comes from Serena’s story as she navigated life from the city of Compton to the courts of Wimbledon, the red carpet, and beyond.
The story of SWDC inherently embodies a spirit of elevating yourself and tapping into your limitless potential as 13 young designers take on the opportunity to experience a new dimension of their creativity and change the way the world sees sportswear.
For many, Los Angeles is a blank canvas where the possibilities are endless. This spirit of limitless potential comes through in this story, the collection's design, and it's approach to sportswear.
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